How to find carriers to dispatch as a truck dispatcher

Introduction:

Finding carriers is a crucial aspect of becoming a successful independent dispatcher. In this blog post, we will explore effective strategies and tools to help you find your first carrier. However, it’s important to remember that finding carriers is just one piece of the puzzle. We’ll also discuss the process of converting, onboarding, and keeping carriers engaged, as well as strategies for growing your customer base.

Part 1: Finding Carriers

To begin, we need to understand that finding carriers is not the only element you should focus on. It’s essential to see the bigger picture and consider other factors such as converting, onboarding, and maintaining relationships. However, let’s start with finding carriers using the right tools and strategies.

The FMCSA Website:

The Federal Motor Carrier Safety Administration (FMCSA) website is an invaluable resource for finding carriers. This regulatory agency oversees the trucking industry in the United States. By utilizing the FMCSA website, you can access the list of new authorities and gather information about carriers by searching their MC numbers.
You can download new MCs in PDF as well and for that, you have to randomly search for an MC and then go to “Licensing & Insurance” section on the top right corner.
Choose “FMCSA Register” option from the top right bar and click “go” boom, you can download new MCs which are registered recently and call them. These are the new companies that really need your help to start off because very less brokerages give loads to new companies and these new carriers don’t know much about trucking so they are definitely looking for help!

Load Board Subscriptions:

Load boards provide a wealth of information about carriers and available loads. One recommended load board is DAT Power Load Board. By subscribing to a load board, you can access their toolbox and utilize features like the DAT Directory, you will find that option easily on DAT load board. This tool allows you to search for carriers based on specific criteria such as regions, equipment types, and more.

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Part 2: Converting and Onboarding Carriers

Once you’ve found a carrier, the next step is to convert them into a customer and successfully onboard them. This process involves effective communication and addressing their pain points. Here are some key strategies:

Understand Their Needs:

When interacting with carriers, focus on their pain points and offer solutions tailored to their specific requirements. Avoid generic sales pitches and instead demonstrate your understanding of their business and how you can help them grow.

Building Relationships:

Establishing a strong relationship with carriers is crucial for long-term success. Regular communication, such as phone calls or emails, shows your genuine interest in their well-being. Additionally, consider sending newsletters with industry insights, updates, and exclusive opportunities to keep them engaged and interested in your services.

Part 3: Keeping Carriers Engaged and Growing Your Customer Base

After successfully onboarding carriers, your focus should shift towards maintaining their engagement and growing your customer base. Here are some effective strategies:

Referral Programs:

Satisfied carriers can become your best advocates. Implement referral programs that incentivize carriers to refer your services to others within the industry. Their positive testimonials and recommendations will help expand your network and attract new carriers.

Targeted Marketing:

Utilize online advertising, social media campaigns, and industry events to promote your services and attract potential carriers. By targeting specific regions or equipment types, you can narrow your marketing efforts to reach the right audience. Join different trucking groups on Facebook and focus on problem-solving, like if a carrier is facing hard times in filling up a setup packet to book a load you can guide them and offer them that you can do A to Z dispatching for them and they can focus on driving instead of wasting time on finding loads and managing paperwork.

Having a Professional Website:

In order to attract new carriers to your dispatch services, you must have a good-looking website. It functions as a virtual storefront, displaying your trustworthiness and expertise. A well-designed website should showcase all the features of the services you are offering and at the end charges for your services. It makes a good first impression, instills trust, and provides detailed information about your services and skills. It allows for simple communication and if you do good SEO of your website then you will get a lot of customers directly from your website. hence expediting the carrier acquisition process. A quality website is essential in today’s digital age for sticking out and increasing your carrier network.

Conclusion:

Finding carriers is an essential step for independent dispatchers, but it’s only the beginning. Converting, onboarding, and maintaining strong relationships with carriers are equally important. By using the right tools, and strategies, and maintaining open communication, you can successfully find and retain carriers while growing your customer base. Embrace the process, stay persistent, and remember that each carrier represents an opportunity for a long-lasting partnership.

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How to Become a Truck Dispatcher

How to Make Cold Calls to Onboard New Carriers

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